The management team is made up of seasoned healthcare agency veterans with 60+ years of combined experience. We have an insatiable appetite for learning and are always eager to hear your challenges and offer our 2 cents.

Fred Kinch
Founder & Content Lead

Fred believes that healthcare creative should not only serve the needs of the brand, it should actually do good. Fred brings over 20 years of healthcare advertising experience to Brick City Greenhouse. Fred previously served as Executive Creative Director and Managing Partner at AgencyRx (Omnicom). Before this, he was a founding partner of Lab9 (Omnicom) and SVP, Group Creative Director at CDM. Fred received his BA from the University of Michigan. He’s a native Texan, a want-to-be Vermonter, and lives with his wife Susie and 3 boys in Westfield, NJ. He enjoys being outside, relishes sticky strategic and creative challenges, and bushwhacking with his 2 dogs.


Renée Wills
Co-founder & Client Lead

Renée is most passionate about helping people and brands become the best version of themselves. She brings more than 20 years of healthcare advertising, sales and marketing experience to the Brick City Greenhouse team. Prior to this, Renée was President of Trio (FCB Health). Before that, Renée had a series of key roles within the CDM Group and Saatchi & Saatchi Healthcare, as well as in marketing and sales at Sanofi-Synthelabo, BMS, Wyeth, and Lederle. Renée received her MBA from Rutgers University. When at home in Maplewood, NJ, you'll find Renée spending time with her husband Ben, their 11-year-old twin girls and 3 dogs, getting creative in the kitchen, or taking vinyasa yoga classes.


Ashley Schofield
Co-founder & Creative Lead

Ashley believes that creating work that improves the human condition is both an honor and a deeply rewarding experience. She brings over 20 years of experience in launching and revitalizing brands across diverse therapeutic categories. Prior to joining Brick City Greenhouse, Ashley was a Managing Partner and the Executive Creative Director at CDM Princeton (Omnicom). There she produced award-winning work, which led to two nominations for Most Creative Agency from MedAdNews. Ashley is a Syracuse University alumnus and lives with husband, Bill and their two children in Princeton, NJ. She loves to cook exotic food, has a healthy obsession with flowers, and is addicted to flea markets.